We are pleased to announce that XCD Perfecter by King of Shaves walked away a winner, crowned as Best Grooming Innovator at the FHM USA Grooming Awards 2004 held on October 6th in New York City.

After the results came back from FHM readers and testers across the country, XCD Perfecter overcame formidable competition including Gillette M3Power Razor and Nivea for Men. Will King was presented the award by Kyan Douglas, grooming expert and host of Queer Eye for the Straight Guy.

Make a good impression! Whether it is the night before or the morning after, Perfecter Smoothing and Mattifying Gel gives you the extra help your face needs. Perfecter has an instant cooling effect that leaves skin revitalized while the state-of-the-art light enhancers create the illusion of more even skintone and texture. Completely weightless and totally matte with a silky dry, non-greasy finish - skin immediately looks brighter, smoother and well rested.

Directions: Whenever your skin needs a lift, apply a "large pea" sized amount over your entire face… and prepare to be amazed. One application is enough no matter how great your skin feels! Avoid the immediate eye area. Perfecter can be used over your daily moisturizer.

If you want to look the very best that you can, then the answer is yes! This is another product that anybody can use though the way that you use it may change.

The job of the Perfecter is to smooth out any visual imperfections the way that a traditional women's foundation would, but without using any color. The Perfecter uses all of the state-of-the-art tricks of light that have been in women's cosmetics for years, but surrounds them in a clear matte gel instead of the traditional flesh colored pigment of a foundation. It also feels smooth and sexy; and who doesn’t want that?

The other great thing about Perfecter is that you can use it in the middle of the day at your desk to refresh the way you look without fear of looking or feeling silly. Just a quick pump smeared over your face and instantly your skin will look smooth and refreshed. Great before meetings or leaving for the night and meeting your mates at the pub. Oily skins will love the way that Perfecter gets rid of the shiny oil slick anytime anywhere.

This is one you will want to have several of; one for home, one in your desk or briefcase, and one tucked away in your gym bag.

:: Perfecter can be applied several times a day, but if you over-do it, you will find that it "rolls" on the skin, so the recommended amount is the proper amount to use!

:: Oily skins can use Perfecter as their daytime moisturizer. It can also be used with a smaller amount of the Defender Facial Moisturizer and then apply Perfecter over the top.

:: If you are going out in the evening, Perfecter can be applied over the top of whatever you have had on for the day including Improver Tinted Moisturizer.

:: Perfecter is ideal for moments at work when you feel like you could use a quick bit of refreshment. The cooling effect and the fragrance will calm you and leave skin looking start-of-the-day fresh.

:: Perfecter is perfect for oily skins that want to de-grease their faces during the day. This is a bloke's answer to "powdering your nose"! Again, please remember that if you apply more than the recommended dosage that the product can "roll" off of the skin and become harder to blend. There really is such a thing as too much of a good thing.

:: Dry skins will need to apply Perfecter over the top of their moisturizer, as the Perfecter is not designed to hydrate the skin.

:: If you have any dry and flaky patches that are sore and/or irritated, test a small amount of Perfecter first. Some of the silicones used to create the smooth and sexy texture of this product can (very) occasionally have a drying effect.

:: Perfecter is also fantastic if you are prone to enlarged looking pores as it will work like a "poly-filler" to leave the skin looking smooth and even!

Ingredients: Cyclopentasiloxane, Alcohol Denat., Polysilicone-11, Dimethicone, Dimethicone Crosspolymer, Ethylcellulose, Fragrance (Parfum), Tocopheryl Acetate.

Store in a cool place out of direct sunlight. Product not tested on animals. PP container and cap. PET carton. Please recycle. Made in the UK. 50ml. 1.7 fl.oz.

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