Prime: the time when something is at its best. And gentlemen, this is it. Primer is a soap free, very low lather pre-shave face wash suitable for all skin types. It deep cleans without drying out your skin, while the unique natural acids help to remove dead cells.

Finally, to ensure the beard stands to attention, perfectly rounded beads help to lift and soften the hair to give easy access to the blade for a perfectly close shave.

Skin is left soft, smooth and with an ideal alkaline balance. No need for a toner or any further cleansing products. Take a bit of rough to get to the smooth!

Directions: Wet your face with warm water. Apply one pump's worth of Primer to your fingertips, massage into skin and wash. Pay particular attention to the beard area whilst avoiding your eyes and then rinse thoroughly. Lips may tingle for the first few applications until they become accustomed to the natural exfoliating ingredients. For the world's best shave™ use any product from the King of Shaves shaving range. Afterwards, moisturize using either Defender, Enhancer or Improver moisturizers from the XCD for men range.

Suitable for all skin types including sensitive, Primer is the first step to the best shave of your life! The soap-free, very low lather formulation deep cleans the pores without stripping the skin of its natural moisture, while unique natural acids help to remove dull older skin cells. To help you get the perfect shave, small rounded beads help to lift and soften the beard hair allowing easy access to the blade. Primer leaves skin with the ideal pH balance so no toner is necessary. Take a bit of rough to get to the smooth!

Ingredients: Water (Aqua), Polyethylene, Coco-glucoside, Mineral Oil (Paraffinum Liquidum), Polyquaternium-32, Methyl gluceth-20, Sodium lactate, Camelia Sinensis (White Tea) extract, Sodium hyaluronate, PCA, Glycerin, Menthyl PCA, Fragrance (Parfum), Glycolic acid, Citric acid, Lactic acid, Malic acid, Pyruvic acid, Tartaric acid, Butylphenyl methylpropional, Caffeine, Magnesium chloride, Magnesium nitrate, Sodium hydroxide, Benzyl alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1 (CI 42090).

Store in a cool place out of direct sunlight. Product not tested on animals. PP container and cap. PET carton. Please recycle. Made in the UK. 100ml. 3.4 fl.oz.

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