Don't just succeed, exceed! For years men have been able to get by on the most basic of skincare routines: a quick wash, the daily shave, a swipe of deodorant and if you are lucky enough to still possess hair, a blob of the infamous "styling product".

But times have changed, and fortunately, so has our attitude toward looking good. These days we expect more. More than that, we demand it. Be prepared to experience a skincare routine that will not only meet your expectations; but exceed them.

XCD is a range of "cosmetic skincare" that merges high performance skincare with technology that has been helping women enhance their appearance for years. The effect of cosmetics with the simplicity of skincare, and all done in a way that will remain undetectable through even the closest encounters.

XCD's system of enhance, camouflage, and defend effortlessly allows you to make a good impression each and every day. Below is a "quick start" guide to the range, but for more detailed usage instructions check out the product range pages (UK or USA) and read up on the XCD SKN Test.

To cleanse your skin at the beginning and the end of the day, and before you shave, use Primer Pre Shave Face Wash. It is a soap free, very low lather wash that deep cleans without drying out your skin. Perfectly rounded beads help to lift and soften your beard / stubble to give easy access to the blade for a perfectly close shave. Skin is left soft, smooth and with an ideal alkaline balance.

After daily cleansing and shaving or before bed, simply apply Defender Facial Moisturiser and Reviver Active Eye Cream. Both contain all of the latest UV filters and anti-oxidant protectors but also "soft-touch" technology and light diffusers to leave your skin looking brighter and more even.

When you need a bit of extra colour or for the night before a big day, apply Enhancer Self Tan Facial Moisturiser before bedtime to give your skin the look of a weekend in the sun.

And now to introduce your new best friend. When your skin is showing the evidence of last nights excess or when you are hoping to leave the pub with something on your arm other than your coat, Perfecter Smoothing and Mattifying Gel (applied either alone or over your Defender Facial Moisturiser) will visibly smooth skintone, colouring, pores, and fatigue while leaving skin completely matte - all with one of the sexiest textured products you will ever feel. You won't be able to keep your hands off your face… and hopefully neither will anybody else!

Improver Tinted Moisturiser will allow you to cheat your way to a healthy glow in an instant. Wear it alone, over your Defender, or for the ultimate effect, over Perfecter. The choice is yours, but then it always has been. The difference this time is that the only person that will know why you look so much better is you.

Finally, to zap spots and conceal marks no matter where you are, try using the Camouflager Dual Ended Medicated Spot & Cover-Up Stick. This discreet double-ended stick hides blemishes and imperfections in a single stroke of genius!

Now the only thing left to decide is whether or not you will share your new found secrets with your friends, or leave them to discover XCD for themselves. Enjoy.

For more detailed usage instructions, visit the UK or USA info pages and read up on the XCD SKN Test.

Store products in a cool place out of direct sunlight. XCD products are not tested on animals. Made in the UK.