For years men have accepted the most basic of skincare routines - shower, shampoo, shave and style. But times are changing fast, and so is our attitude towards looking great - not just 'OK'.

As seen on NBC's Today show, XCD from King of Shaves is a remarkable range of 'enhancement' products that fuse high performance cosmetics technology [as used by women] into skincare products for men that enhance, camouflage and defend - creating a whole new 'look great' language for men.

Our customers have been very impressed by XCD - read what they are saying here.